Formula 1 fans are in for a groundbreaking and immersive experience with the introduction of non-fungible token tickets by Platinium Group – the leading ticket issuer for Formula 1. The company has teamed up with blockchain infrastructure company Elemint and Web3 agency Bary to help create, mint and sell NFT tickets for the upcoming Monaco Grand Prix.
These unique tickets will be minted on Ethereum sidechain Polygon and will provide access to the race. What’s more, NFT ticket holders can unlock additional benefits after the event, such as hospitality and discounts on future races. Fans can rest assured that NFT tickets offer transparency, traceability, digital convenience and even personalization and engagement.
Elie Zerbib, Co-Founder of Bary, explained that NFT tickets are designed with easy onboarding in mind. Users don’t need to have any Web3 knowledge to purchase the NFT ticket. Buyers are gradually introduced to the benefits of this new type of ticketing through a seamlessly integrated website.
Jacques-Henri Eyraud, CEO of Elemint emphasized that utilizing blockchain technology for event ticketing will extend to sports and entertainment beyond the world of Formula 1. Jacques-Henri said that, “Web3 technologies make it possible to design ticketing solutions that are more secure and more adapted to the specificity of each event, the experience becomes more personalized and fun for fans of all types of sports competitions.”
Certain NFT holders may even receive exclusive invitations to parties at the Monaco Grand Prix. Platinium Group is revolutionizing the sports industry with this groundbreaking innovation, and other crypto companies have entrenched themselves in the sport too. In June 2021, digital asset exchange Crypto.com signed a partnership with Formula 1 to display its branding throughout the rest of the season. In March, digital asset brokerage Kraken signed a sponsorship deal with the Williams Racing team.
In summary, fans around the world can immerse themselves in the sport with NFT tickets – providing an advanced and innovative approach to event ticketing. Sports and entertainment industries are expected to follow suit and adopt this seamless and personalized experience with blockchain and NFTs.
According to https://finance.yahoo.com/news/f1-ticket-provider-platinum-group-110000154.html
The material in this article is written on the basis of another article.