The digital age has revolutionized music memorabilia, as rare moments in music history can now be preserved using non-fungible tokens (NFTs). Legends of Rock, a collection of never-before-seen photos of the biggest rock stars, was acquired by Globe Entertainment and Media back in 2020, after being owned by British photo agencies and archives for decades. Packed in standard postal containers and sent to Las Vegas, the collection contained some 8 million vintage photos of big names such as Queen, Deep Purple, Elvis Presley, The Beatles, Frank Zappa, and many others.
To make this collection more accessible worldwide, Globe Entertainment and Media has partnered with MADworld, an innovative Web3 and digital asset ecosystem backed by Animoca Brands. MADworld provides a professional-quality, high-resolution digital image of the original slides along with the physical slides, in the form of a digital Certificate of Authenticity (COA) NFT, proving ownership and guaranteeing authenticity. This makes it much more convenient and secure for the buyer to transfer ownership during any future secondary sales.
Phillip Tran, chief marketing officer of MADworld, explained that their partnership with Legends of Rock allows a global audience of music lovers, collectors, and investors to use a secure, digital COA to verify each slide’s provenance through blockchain technology, thus simplifying the authentication process and protecting collectors from forgeries.
The sports memorabilia market reached $2.6 billion in 2022 and is expected to hit $227.2 billion in 10 years, with collectibles including trading cards, video clips of popular moments in the history of sports, autographs, accessories, and other things that can be in both physical and digital formats. Music memorabilia can include rare vintage photos that already exist, some of which may only be found in unknown archives that are hard to access. MADworld’s partnership with Globe Entertainment and Media to make the Legends of Rock photo collection more accessible is a groundbreaking move for both the music industry and collectors.
If you’re interested in learning more about Legends of Rock, NFTs, and real-world memorabilia, you can attend the Cointelegraph AMA with the head of Legends of Rock, Peter Laverick. The live discussion will be on May 3 at 2:00 pm UTC on Cointelegraph’s YouTube channel. Topics that will be covered include the history of Legends of Rock, collecting music memorabilia, and the changes needed to make music NFTs mainstream.
As always, readers should do their own research before making any investment decisions, and Cointelegraph does not endorse any content or product on this page. Joint efforts like Legends of Rock and MADworld’s collaboration prove that the integration of blockchain and NFTs with music memorabilia is an exciting new trend to look out for in the future.
According to https://cointelegraph.com/news/a-new-frontier-for-collectibles-preserving-music-history-in-nfts-with-legends-of-rock
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